Privacy Policy

1. Overview

The Resets Company ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and business information when you visit our website at theresetscompany.com or engage with our brand discovery and AI audit services.

2. Information We Collect

We collect information in the following contexts:

• Direct Submissions: Contact information, including your name, business email address, brand name, social media profiles, and business operational details submitted through our audit request forms.
• Public Business Ground Truth: Publicly available information regarding your business, products, services, and trade listings necessary to conduct entity disambiguation and AI hallucination checks.
• Automated Analytics: Standard server logs, technical browser information, and aggregated visit statistics. We do not engage in invasive cross-site user tracking or third-party ad profiling.

3. How We Use Your Information

We use collected data solely for legitimate business purposes:

• To perform AI detection audits and benchmark reports across frontier language models.
• To formulate Schema.org structured metadata and distributed third-party citations on your behalf upon agreement.
• To respond to your inquiries, audit requests, and customer service correspondence.
• To maintain the security, integrity, and performance of our services and networks.

4. Disclosure to Third Parties & AI Systems

We do not sell, rent, or trade your personal contact details to third-party brokers. In delivering our distributed visibility services, verified factual descriptors regarding your business (e.g., brand name, product categories, operating regions) are intentionally made machine-readable and published to credible public directories and web hubs to enable accurate discovery by AI crawlers.

5. Cookies & Tracking Technologies

Our website uses minimal, privacy-preserving session technologies essential for site operation and security. We do not use third-party advertising cookies or behavioral tracking pixels.

6. Data Retention & Security

We implement industry-standard technical and organizational security measures to protect your information against unauthorized access, alteration, or disclosure. Audit records and communication histories are retained only as long as necessary to fulfill the service objectives.

7. Your Rights

Depending on your jurisdiction, you may have rights under applicable privacy laws (such as GDPR or CCPA) to access, correct, delete, or restrict the processing of your personal information. To exercise any of these rights, please contact us at hello@theresetscompany.com.